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Start Your Community With Role Models, Not Influencers
I just finished reading this article in last month's Fast Company where the CEO of Pinterest, Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. In...
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Ten “Boring” PR Skills You Need to Have
A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche,...
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Set Your New Social Media Manager Up For Success
You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire...
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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an...
As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at...
View ArticleNHL Skating on Thin Ice With Many Supporters Post Lockout
A version of this article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required) On January 6, after 113 days, 625 missed regular-season games, and...
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Social Media Lessons from a Two-Year Old
What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way,...
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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations...
Somehow I don’t think these are the conversations consumers are looking for from brands Fast Company just published another article discussing how customers are no longer satisfied just with good...
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Eight Conversations Your Customers Want to Have With Your Brand
A brand’s customers represent some of their best resources, yet most brands leave them on the bench My last post criticized the content that a lot of brands share via social media – the incessant...
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How a New Communications Graduate Can Stand Out
Image courtesy of Flickr user stevendepolo It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in. You’ve just graduated with a degree in...
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Using Social Media to Reach the Hard-Working Class
How are you engaging with the new “hard-working class?” They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt....
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A Partial Reading List for PR Students
Image courtesy of Flickr user vasta College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek...
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Four Ways Brands Can #Unplug
Image courtesy of Flickr user davitydave This post originally appeared in Ragan’s PR Daily. One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox,...
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Content Marketing That Wins: Making Brands, Readers AND Google Happy
Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a...
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Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These...
October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite Next week is the anniversary of Hurricane Sandy. With all the hype around real-time marketing and newsjacking, community...
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You Become What You Measure
As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s start by...
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Pay to Play: Seven Ways Social Media is Getting More Expensive
This article originally appeared on PRDaily and also on Entrepreneur.com. For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook...
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What Does Integrated Marketing Mean to the Future of the PR Professional?
This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public...
View ArticleHow an Iconic American Brand Cut Through the Real-time Marketing Clutter of...
Oreo’s “blackout” tweet. Arby’s tweet about Pharrell’s hat, Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” You can’t watch a live event now without...
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Consider the Roles Your Content is Playing Before Determining Its Success
Image Credit: Matt Becker “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Remember this...
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Stop Wasting Years of Your Life, Social Media Strategists
This article originally appeared in PR Daily. If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and...
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